In brand leadership roles, I’ve built and scaled strategies end-to-end — from defining positioning and propositions to shaping voice and visual identity. I’ve developed enterprise-wide playbooks, toolkits and guidelines that drive consistency, clarity and credibility across teams. I’ve led editorial site launches and redesigns, created frameworks for always-on storytelling, and cultivated a deep, diverse partner network across individuals and brands. While this work is foundational to the business it’s often highly confidential and not fit for a portfolio.

What I can share here is a glimpse of my storytelling work. I’ve led content and narrative strategy across platforms, channels and formats — from brand campaigns to conversion-driven copy. My work spans long- and short-form editorial, product and service content, and integrated campaigns executed across .com, retail, OOH, experiential and in-app environments.